MOre about me

It was at the age of eleven I learnt the power of words. I had written a piece at school which made my English teacher cry.
Words have been my companion ever since. 
I was born in London and my family relocated to the West Country three years later - it was all my fault, a story for another time - but I have always considered myself a Londoner at heart.
I went to a very fine public school and then chose a university based on the quality of the nearby beach.
An exciting spell in international hotel management took me around the world from Jersey to Jakarta via Sydney, Perth, Singapore and eventually back to London.
After completing a post graduate diploma in journalism I spent several carefree years reporting on everything from dog shows to murder trials on a series of evening newspapers and then, quite inexplicable, bought a share of a West End restaurant with my new wife, Wendy.
Eighteen months later, even more inexplicably, we bought an empty, near derelict castle at the foot of the Pennine fells in Northern England; a decision even more puzzling for the fact that our dream was to move to southern France.
The rest is history and the inspiration of my first novel Undressed For Dinner.

Today I run the castle as a successful hotel and wedding venue along side a writing career which has morphed from print journalism in the 1990s to blogging and content writing in the 21st century. I have contributed to travel sites including The Good Hotel Guide, Sawday's Special Places and Best Loved Hotels. 
My blog - The Curious Hotelier goes to 20,000 subscribers every month.
As well as running a successful hotel I work as a PR consultant for other small businesses, a hotel reviewer and often entertain as a speaker for training and motivational events and after dinner. I have been a school governor for fifteen years and a director of Cumbria Tourism, one of the UK's leading destination marketing organisations. 
I am a fellow of the Royal Society of Arts, believing that through enlightenment comes progress.
In January 2016, following a visit to Jordan, the West Bank and Gaza I set up a non-profit organisation, Bridges Not Barriers to empower young people to become international ambassadors for peace.

what i can do for you

Throughout my writing career I have tackled all manner of subjects in a way that engages people, using the power of words to lift the story from the page (or screen)
  • Do you want to reach a curious audience? My blog, The Curious Hotelier, reaches 20,000 subscribers by email every month as well as an average 3000 organic views for each post on Facebook. If you have a place to stay, a product or service to sell which is different from the norm, I can help you reach an audience curious about what's different in the world and eager to find out about you
  • Do you need to make your words count? I can turn whatever it is you want to say into entertaining, engaging and innovative copy
  • Do you have a story to tell? I can help you put your thoughts into words or even ghost-write your story to bring it to life
  • Are you thinking of creating a new website or refreshing an old one? I can help with everything from copy and photography to a full design
  • Do you need help with your tourism business? I have nearly thirty years experience in the hospitality industry from international five star hotel management to turning around a Mayfair restaurant to building an award winning hotel from scratch in a near derelict castle. I can help with everything from branding, image management, social media strategy and PR to business planning, HR planning, mystery shopping and award submissions
  • Do you need a speaker? If you are putting together a training event, in need of a motivational key-note speaker or someone to entertain your guests I have something to say which should fit the bill


Augill Castle
Cumbria The Lake District

call me on +44 7540 594 991 

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